As one of the largest consumer markets in the world, China has nearly 8,000 packaging companies of all sizes and has become the second largest packaging country in the world after the United States. The main function of the packaging is to protect the goods, and to transport, transport, sell, and make reasonable outer packaging design. At present, the greater mission of packaging is to sell and build a brand image.
According to the forecast of the Prospective Industry Research Institute, by 2023, the sales revenue of China's packaging industry will exceed 2 trillion, and the total profit will reach 133.477 billion. The market has huge room for development. However, under the huge market volume, a “packaging revolution” triggered by “consumption changes” is quietly going on, especially with the rapid rise of the e-commerce industry and the changing business environment, consumer groups and marketing channels. All walks of life play an increasingly important role and become an important means for companies to achieve business strategy. The development of packaging design has a new trend:
Green packaging
Green packaging refers to packaging that can be recycled and does not pollute the environment. It means a new technological revolution in the packaging industry – addressing the handling of packaging waste and the development of degradable plastics. At present, the packaging products designed in China are packaging that aims to save resources. For example, reusable environmental protection bags are better ways to save resources.
For example, the packaging design of the Japanese designer Detian Yousi, the ilohas mineral water, looks like a normal appearance, but chooses a green material that can reduce the consumption of crude oil. Bottle and label design.
At the same time, the eco-friendly bottle is softer and thinner. It weighs only 60% of the ordinary PET bottles and can be screwed together to save more space during garbage collection.
With the selling point of "can be screwed plastic bottle", Shui Sen lived quickly after the listing, and became the first bottled water in Japan in the first year. This original design is also called "can feel Environmental protection."
Folk packaging
Packaging is now selling in various categories in the marketing market, and China's packaging is also developing towards ethnic characteristics. For example, Chinese traditional festival foods: scorpions, moon cakes, rice cakes, rice balls, etc. These traditional foods can be designed according to local folk customs.
There are also some traditional Chinese snacks "cakes" and "tea". “Tea” is more common in daily drinks in China, satisfying the basic physiology and the courtesy needs of hospitality, and most of them are used as gifts for guests. These can be designed to have a unique packaging shape with folk customs.
Shape-specific shape packaging
At present, there are more and more different shapes of boxes on the market attracting consumers, and this business opportunity is favored by many companies. To break through the traditional container changes, not a regular shape. Such containers first appeared in some high-end cosmetics, such as the design of the container of the perfume, and the unique taste of the bottle was used to express its unique taste, thus successfully obtaining sales.
At present, the process of making special shapes has been put into use in more common plastic packaging by merchants. For example, Procter & Gamble's Olay brand used this technology to make the finished container look more like a cylinder rather than a cube, so that it can be successfully opened, and this technology is later imitated by more companies.
Textured material packaging
Graphic design emphasizes the impact of vision, but the sense of touch is texture. Textured materials are already very popular in cosmetic packaging. Textures are often produced by embossing lines on paper. When people pick it up, they will find that it gives the finger a different touch from ordinary cardboard, which has a strong contrast with smooth or matte paper. After investigation, most customers prefer a textured product. Therefore, textured paper is preferred by consumers.
Dazzling flashing packaging
At present, there are a lot of dazzling and flashing packaging products on the market. For example, in cosmetic packaging, the technology of laser hot stamping has been used to make packaging, in order to achieve eye-catching sales. There are also some toothpaste packaging designs that are also being added to this trend with special effects inks, coatings and metal materials.
Manufacturers strive to differentiate their products through this innovation, but at the same time save cost, so it is a cost-effective way to achieve such a look and feel, that is, use metallic ink or shine in printing. Pearl oil.
Comprehensive anti-counterfeiting packaging
With the development of science and technology, the anti-counterfeiting methods are also increasingly numerous. In order to make the products that occupy the market preferentially not be replaced by other manufacturers, many brands try to create their own anti-counterfeiting effects. Therefore, it combines the anti-counterfeiting techniques of physics, electromagnetism, optics, materials science, chemistry, and computer technology to form a new discipline. Printing anti-counterfeiting is one of the new technologies. There are currently three main types: watermarked paper, fiber paper and metal wire.
Multi-process combination, combination of multiple printing equipment, and mutual penetration of various printing processes, combined with printing processes such as silk, concave, soft, hot stamping, and coding, make printing products more unpredictable, colorful, and adopt these The packaging products printed by the new technology set a lot of obstacles and resistance for trying to fake.
From the perspective of the future development of the international packaging industry, the development trend of packaging is closely integrated with the development of industrial design of packaging. Brand strategy, environmental strategy, technology strategy, material strategy, printing strategy, and marketing strategy all provide packaging system for enterprise products. Personalization is the primary requirement of packaging. The research and development of technology will make new breakthroughs in packaging technology, and the high-quality and high-energy characteristic packaging industry will gradually develop. How to better develop packaging design around the purpose of “safety, health and environmental protection” is a problem that enterprises and packaging design companies need to consider.
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